Today we’d like to introduce you to Olivia Pascale.

It’s an honor to speak with you today. Why don’t you give us some details about you and your story. How did you get to where you are today?

Thank you so much for having me! My name is Olivia, I started in the entertainment industry at 9 years old as a child model. I continued to model throughout my adolescent and teenage years and created my Instagram account @Oliviapw back in 2014 after graduating high school to share my modeling photos. One thing lead to another and I took advantage of the opportunity the influencer space presented. I have been monetizing my social media platforms since 2018 and since have started other projects with my business partner, Jessica martin, including my Podcast, Whiskey & Water, as well as my creative agency, Mood.

I’m sure your success has not come easily. What challenges have you had to overcome along the way?

It certainly has not, and I like to see success as a non-linear path. In my eyes, I am proud of what I’ve done but I have so many plans and goals for the future with their own set of challenges that will come. Like many other creators, I’ve had a hard time with comparison on social media. It’s so easy to look at other creators and their success and impulsively compare your own accomplishments. However, what I’ve learned with age, is that everyone’s path looks so different and you are exactly where you’re meant to be. Also, as the saying goes, “social media is a highlight reel” and being someone who is creating a highlight reel myself, I can attest to that! Although, I do try to keep things more real these days because I believe it brings more value to my audience.

Let’s talk about the work you do. What do you specialize in and why should someone work with you over the competition?

So right now, I am running my creative agency, Mood, with my partner and helping small businesses and brands with content creation, brand activations, influencer campaigns, etc. We specialize in content creation for companies to use digitally on their websites, social media channels, paid ads, etc. Most of our clients focus on lifestyle and product photography, as well as short-form videos for TikTok, Instagram Reels, and Facebook ads.

We offer a huge value, yet, stay affordable for these businesses who don’t have the budgets to hire entire production agencies- which can run in the tens of thousands of dollars. Our competitive edge is that we are able to leverage our network to work with local models, venues, studio locations, make-up artists, and creatives within our circle. Everything is done in-house so when a brand signs on with us they get to sit back and relax and watch us put in the work.

What’s your best piece of advice for readers who desire to find success in their life?

My best piece of advice is to do the self-work and reflection necessary to understand yourself as an individual before worrying about success in your career. We are very complex beings and the personal development journey is life-long. Success is not only in regards to your career and financial situation but also about your happiness, hobbies, relationships in your life, freedom, etc. Read a lot of books and listen to a lot of podcasts. We live in such a privileged time where there is so much information and knowledge at our fingers tips. Take advantage of it!

Speaking of success, what does the word mean to you?

To me, success is having inner peace.

What’s next for you?

Skys the limit. I am always learning more about real estate investing and creating passive income streams. I want to come out with a clothing line (down the line) and I’m open to most opportunities that come my way so you’ll just have to follow my journey @Oliviapw to keep up.

Finally, how can people connect with you if they want to learn more.

They can follow me on Instagram @Oliviapw, on TikTok @Oliviapw, on my blog Lovelivv.com, and my Youtube channel Lifestyle Liv.

They can follow my podcast @Whiskeyandwaterpodcast and my creative agency @Moodtheagency.