Today we’d like to introduce you to Arinola E. Gelor.

It’s an honor to speak with you today. Why don’t you give us some details about you and your story. How did you get to where you are today?

I am Arinola Gelor, I enjoy working with diverse teams in achieving brand & marketing communication goals. I build unique marketing & brand strategies informed by in-depth marketing insight. I started Printipy Brand & Marketing agency( https://printipyagency.com/) 6 years ago out of my interest in branding and marketing right from my school days Aside from work, I enjoy making impact through youth and teenage initiatives.

I’m sure your success has not come easily. What challenges have you had to overcome along the way?

Starting a business requires a lot of skill set and expertise and it becomes more difficult without funding. Due to my passion for excellence, I had to start my MBA programme at the top business school in my country Nigeria and West Africa, Lagos Business School.

Let’s talk about the work you do. What do you specialize in and why should someone work with you over the competition?

We leverage data to serve our clients. Most startups have found it difficult to survive in a competitive environment because of their inability to carry out market research and analysis. As consumer taste and preference are ever-changing, market research and data analysis is the future of brand sustainability, growth and brand resonance. The first thing is to have the right tools, framework, and technology to analyse data while ensuring proper integration across all the functions. Startups will have to adopt it as part of all processes to ensure agility and quick response to market changes and competition. For startups to survive and grow through data, a robust data-driven team needs to be put in place to ensure the data is put to work most effectively.

What’s your best piece of advice for readers who desire to find success in their life?

Being focused on what you do and being very aware of the God factor, which is the most important factor.

Speaking of success, what does the word mean to you?

The ability to impact lives and make the world a better place.

What’s next for you?

Living a life of impact especially among the young people. I am currently building a startup still in its low fidelity prototype- www.genziers.com.

Finally, how can people connect with you if they want to learn more.

I am available via email at ag@printipyagency.com., info.printipy@gmail.com